Image courtesy of Asteroom
Stamford-based William Pitt – Julia B. Fee Sotheby’s International Realty has picked a new provider for the 3D virtual tours its agents post with home listings.
The firm will now use Asteroom to provide agents with virtual tours that it said would be both more efficient and cheaper to create while delivering a good user experience for potential buyers viewing the listing.
William Pitt – Julia B. Fee Sotheby’s International Realty is the first company in the brand’s global network to partner with Asteroom, as well as the first firm to make the technology available to the luxury tier of the real estate industry. William Pitt – Julia B. Fee is one of the largest Sotheby’s International Realty affiliates in the world.
Asteroom’s 3D tour product allows the online user to move through a house, understand the flow of rooms and view “dollhouse” floor plans that provide a three-dimensional perspective.
Demand for “true virtual reality” tours has increased for residential resale listings has increased by 750 percent during the last year thanks to COVID-19 restrictions and fears, Asteroom said, adding that Zillow data shows 1 in 20 home buyers now purchase a home without visiting it in person thanks in part to the increased use of these virtual tours.
“We are excited to deliver this cutting-edge product to our agents and customers, reinforcing our commitment to delivering the most innovative, best-in-class marketing offerings,” brokerage COO Vincent Socci said in a statement. “These tours empower buyers to view homes on their own schedules while giving sellers the benefit of powerful exposure while making the home search process more efficient and alleviating pandemic-related concerns surrounding in-person home visits.”
The company said it has already received enthusiastic feedback from early adopters among its sales professionals.
“I was able to create a great quality 3D tour, and the best part is it didn’t take long: 45 minutes to create a tour for a 3,500 square-foot home with a turnaround time of 24 hours,” said AnnMarie Sementilli, a licensed real estate salesperson with the company’s New Canaan office. “All in all, it is a simple and seamless process, and a product I can use for all listings.”
