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Bernice Ross

Bernice Ross

Special To Commercial Record

Bernice Ross can be reached at bross@thewarrengroup.com

Shorten Your ‘Cycle Time’

Whether it’s the time it takes to generate a lead, convert a lead, take a listing, show buyers property or close a sale, every aspect of the real estate business has a different cycle time.

Five Secrets For Digitally Marketing Your Next Open House

Marketing and converting open house leads is easier than ever and it costs next to nothing.
Perhaps the most shocking finding in the 2016 NAR Profile of Buyers and Sellers was that an open house generates as many closed listing transactions as Realtor.com, Zillow, Trulia, MLS, broker and all individual websites combined!

We Can Make A Difference Together!

As we face one of the most divisive and violent time periods in our history, a time where many feel helpless and that their dreams for the future may never be fulfilled, it can be tempting to give way to the pessimism – don’t!

Bed, Bath And Price Is Dead

Move over Realtor.com, Trulia and Zillow with your old-fashioned data search tools that rely primarily on bedroom, bath and price. Your days on top of the real estate search heap are numbered. Analytics searches that evaluates lifestyle, affordability and commute time is the new kid on the block that’s about to make finding the...

Bed, Bath And Price Is Dead

Move over Realtor.com, Trulia and Zillow with your old-fashioned data search tools that rely primarily on bedroom, bath and price. Your days on top of the real estate search heap are numbered. Analytics searches that evaluates lifestyle, affordability and commute time is the new kid on the block that’s about to make finding the...

Riding The Inspection Roller Coaster

The inspection process during any transaction can be a challenge. Nevertheless, nit-picky inspectors and buyers who believe they should be purchasing a perfect home are lending new meaning to the phrase, “You’ve got to be kidding.” If there was ever a reason for hiring a strong listing agent to represent you, negotiating through the...

Sympathy For The Sellers

And now it begins – the landscapers, contractors, the multiple cleaning crews, the trips to the consignment store, the Salvation Army truck and garages so packed with stuff that you can’t park your car inside – and the bills! The cause? Staging. In a recent Inman News column, Joseph Rand waxed on about the...

Feeding The Pipeline

Whether you’re a new agent who would like to start making income right from the start or an experienced agent who is looking for new sources of clients, Bamboo Realty and Barker and Hedges RE/MAX Results have figured out strategies that can help you achieve this goal in your market.

Did MobileGeddon Just Bury Your Real Estate Website?

Realtors spend millions of dollars every year for their websites and online marketing. In April, Google began using “mobile friendliness” as part of their algorithm for determining search results. If your website is not mobile friendly, you need to take immediate steps to make it so now.

Brag Book Goes Digital

On a recent group coaching call for new agents, one woman asked, “What should I leave behind at my listing appointment? I\’m afraid that if I do all this work that they will give it to another agent and I won\’t get the listing.”

Five Simple Ways To Hit Peak Performance

Are you undermining your success with unconscious behaviors that are actually hurting your attention and simultaneously diminishing the gray matter in your brain? If you\’re ready to shift to peak performance mode, a few simple tweaks may be all you need.

Success Starts From The Inside Out

Do you love real estate so much that you would work in it, even if you weren\’t paid? This seems like a silly question, yet about 50 percent of all agents failed to close a single deal in 2013. What is it that differentiates those who are wildly successful from the rest?

We\’re Asking The Wrong Questions

Ranking agents based upon algorithms composed exclusively of transactions closed, total production, or the number of “stars,” is about as effective as hiring your real estate agent based upon the question, “Who\’s the prettiest?” Unfortunately, consumers don\’t know the right questions to ask. It\’s our job to educate them.

Superstitious Real Estate

Are you superstitious? What about your clients? While it may seem odd, honoring the cultural beliefs and superstitions that others hold not only builds connection – it can also help you close more deals as well.