Many people move into real estate from another career, but Beth DiLoreto started in the business at just 18 years old, after finishing a year of college and feeling a little undecided about her future.
“I really thought I was getting into real estate temporarily, but I fell in love with it and never wanted to leave,” she said.
While her role over the years has evolved – from agent to office leader to sales manager – her attitude toward the job has remained essentially unchanged: She is there, first and foremost, to serve her clients.
“As a real estate agent, your clients are the buyers and sellers you’re helping through one of the most substantial transactions in most people’s lives. I really feel we are part of the American dream,” she said. “As I went on to be an office leader and a sales manager, I found I got that same satisfaction out of helping my agents learn to do that and helping them build a successful business.”
Berkshire Hathaway HomeServices New England Properties President and CEO Candace Adams, who was one of four people to nominate DiLoreto for a 2014 Woman of FIRE award, said DiLoreto was especially instrumental in the company’s recent brand change – and that she did it all with unflappable cheer.
“Beth possesses the highest level of positivity I’ve ever seen in any individual I know,” Adams said. “There’s no ruffling her feathers.”
Having been in the business for over 25 years now, DiLoreto has certainly seen her fair share of ups and downs in the market, and this most recent recession was no exception.
“When people are dealing with difficult situations financially or having to move because of a job loss, our clients really, really need us at those times.That that’s what keeps me going through those difficult markets; knowing that we’re helping people through a time when they need it most,” she said.
DiLoreto carries that service ethic beyond her professional life. She fundraises for the Sunshine Kids, a charity that benefits children with cancer, and she’s devoted time to the Wethersfield and Middlesex County chambers of commerce, the Connecticut Association of Realtors and her local parent/teacher organization, to name just a few.
“When you’re blessed to have a good life, health and happiness, you need to do something to give back to other people who may not be as fortunate,” she said. “Yes, you want to be successful, you want to benefit yourself financially and have a good career, but your first priority has to be the people you’re serving.”