June 6, 2008 |
Firm Pushes Limited-Time 5% Off Home Sales Gimmick
Jeff Haynes
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| Sellers agreeing to mark down their homes a minimum of 5 percent become part of Coldwell Banker’s specific advertising and marketing of the event, which includes special signage for participating homes and Sunday open houses. |
By Jeff Haynes
Pulling a page from the retail handbook, a residential firm is promoting a limited-time sales gimmick to lure those waiting for prices to decline.
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