February 4, 2012 | Updated 10:39am

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Friday, February 26, 2010

Gaining Traction

Local Banks Realizing Benefits Of Online Mortgage Originations

Local Lenders No Longer Content To Cede Web Business To Brokers


By Laura Schreier


Commercial Record Staff Writer


Offering a full mortgage application process online has long been the crux of many national mortgage lenders’ businesses. But for community banks and credit unions – advocates of the “personal touch” in banking – the idea has gotten a lukewarm response over the years.


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